This is done using words, symbols, pictures, symbols and sounds.In regards to promotion/marketing communication encoding involves transforming the organizations ideas about a product into various forms/types of promotion: advertisements, press releases, sales promotions or a personal sales pitch. If the words and thoughts are not organized properly, the communication would suffer for w… Encoding of a message is the creation of the message. Encoding means converting the idea into words or gestures that will convey meaning. In previous section, I said "Encoding/Decoding is mainly for detecting/correcting erros generated in communication process". Getting in further detail, this encoding often happens in two steps called Source Coding and Channel Coding, but in this post I will just describe this process as a single step. The choice depends on the need and purpose of the communication. The encoding process is based on the purpose of communication and the relation between the sender and the receiver. A code is any set or system of symbols understood by both the sender and the recipient. Encoding is the process of transforming a set of Unicode characters into a sequence of bytes. To be effective, the message has to be properly developed from an idea. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. So, if you wanted to explain to your aunt the directions to your new apartment, you would picture in your mind the landscape, streets and buildings, and then you would select the best words that describe the route so your aunt could find you. Decoding Decoding is the process of adapting the symbols encoded by the sender. Each communication process consists out of 6 phases: ideas, encoding, signalling, decoding, meaning, and feedback. Process of Communication Sender Referent Message Channels Receiver Referent Environment Feedback Environment Encoding Decoding 9/6/2013 5www.drjayeshpatidar.blogspot.com 6. Encoding here means converting the sender’s idea into words and/or gestures with the purpose to convey its meaning to the receiver. Encoding is the process of turning thoughts into communication. This is vital as there are so many options available to a communicator for transmitting interpersonal messages that he or she may get confused. Measuring feedback is extremely important in a marketing/promotions campaign because it allows for a measure of the success of the marketing campaign. • Non-verbal communication: ‘a picture is worth a thousand words’ and ‘actions speak louder than words’. For example, negative feedback such as no increase in sales would show that changes need to be made in the promotional strategy. It consists in changing the information into some form of logical and coded message. The message is converted into a suitable form of transmission. The Encoding/Decoding model has several parts: source/sender, encoding, message channel, receiver, decoding and feedback. 39 Related Question Answers Found What is the process of decoding? A model showing the communication process. Encoding means converting the idea into words or gestures that will convey meaning. The source refers to the individual or group who intend to communicate an idea to their audience. This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. In a formal situation, encoding involves: selecting a language; The sender is the originator of the idea or message that is to be conveyed. Communication components include: • Sender • Encoding: process of converting thoughts, feelings and ideas into ‘code or cipher’, which are the words and phrases to express ourselves. What do we mean by encoding and decoding? From the above definition, it is clear that the basis of promotions is communication. The binaryMessageEncoding configuration section specifies the character encoding and message … Barriers relating to expression result in poorly expressed messages. However, there are many challenges and issues faced by this model. The communication process refers to a series of actions or steps taken in order to successfully communicate. In regards to promotion/marketing communications, the source of the communication will be the organization that intends to promote their new product. Non-verbal cues play a significant role in oral communication. The communication process come to the second step is the step of plan, organize and send. Writing involves the selection of the correct written form, that is, letter, memo, notice, report, proposal, etc. In case of verbal communication, the main problem is the tendency of some words to have different meaning for different people. 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