While video’s popularity in B2C marketing is unrivaled, video content is critical in … The brand that can land one of these highly visible subject-matter experts gets instant reach into a large, engaged audience. Customers are craving deep personalization now more than ever, and those businesses that find a way to connect deeper with their audiences are going to be the ones that win. Influencer marketing is mostly associated with B2C brands who want to thrive over the followership of prominent social media personalities, embark brand awareness, elevate your business reputation, and expand the customer base. And let’s be realistic, acquiring a new customer is always 5-25 times more expensive than retaining an existing one. 8 B2B marketing trends for 2020 . Notably, McDonald's Brazil adapted its iconic logo in an act of COVID-19 solidarity. COVID-19 is causing radical shifts in the way buyers engage with B2B vendors. Sagefrog’s 2021 B2B Marketing Mix Report is an annual guide that details the trends and emerging tactics B2B marketers are considering for the upcoming year. That said, artificial intelligence has cut a few inroads into the B2B marketing alley, automating strategies with engaging tools like chatbots. Predictive analysis is synonyms with personalized recommendations, employing previous user behavior patterns, consumption, and buying charts to provide relatable results. (I call this the business equivalent of a "Zoom mullet": Your business is perfectly presentable from one perspective, but a hot mess from another perspective. Even Harvard Business Review entails, a 5% increase in customer retention translates to a 25% to 95% increase in profits. You will invest time and resources in finding a new client, and then some other money in keeping them happy. A brief understanding of the top B2B tactics helps identify trends, find loopholes, rework marketing strategies, and outpace the competition. Such practices will help you target the core business audience: other B2B buyers, business influencers, clients, and researchers. Now, don’t confuse omnichannel marketing with multi-channel marketing since the former connects customers across all channels, whereas the latter makes all channels available to a consumer but not necessarily in an integrated manner. We will need to clearly identify the pillars of our market positioning, understand the dependencies, and then prepare to turn on a dime as the market shifts. Marketing Strategy Articles. No comments yet. Nick Grubb. How to Use Buyer Personas to Understand Your Customers in a Post-COVID World, What Digital Marketing Execs Want to Improve in the Year Ahead, Five Differences Between Branding and Direct Response Every Marketer Should Know, Why Digital Marketers Should Be Targeting Gen X and Baby Boomers, Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]. It keeps its emails personalized with more graphics, less content, and 100% engagement. Consider all these trends as tools that together help prepare your marketing bomb. Will digital mediums be the forefront of all marketing strategies? Since fresh content demands research, writing, editing, proofreading, and then the tedious wait for Google to index your article and rank your page, it’ll be long gone before you bear fruits for what you’ve planted. And, let’s keep one thing in mind, 54% of companies are leveraging paid ads along with content marketing to ace up their B2B skills. Not too shabby, and a clear indicator of a B2B content marketing trend for 2021. Search engine optimization (SEO) and email are “legacy” marketing tactics – but in 2021, they’re more important than ever for B2B tech marketing. The golden age of content. In conclusion, a steady and loyal customer base is a valuable asset for any business. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. Google My Business is a necessary aspect of any business, especially those who attend consumers directly. So finding other ways to produce quality content that consumers are looking for is key. And, Netflix made streaming all-night with likable content an amazing pass-time for people. As we look forward to 2021, B2B marketers … According to the CMO survey, B2B is more optimistic about the economy in the wake of Covid-19 than B2C. December 18, 2020. Old segmentations, strategies, and selling points may fail because customers now have different mindsets and motivations; however, humans are still hardwired to rely on decision defaults. Consultant, author, speaker, aprildunford.com. For B2B companies who are planning their 2021 marketing strategies, these trends are significant. How much of your budget should go to influencer marketing and TikTok? Knowing these trends can help you meet customers where they are in the year ahead. Dive into the trends that will shape B2B marketing in the next fiscal year and learn how to prepare in this webinar. Us marketing folk often have bandwidth constraints and can’t produce as much as we should. These are like our personal assistants, doing everything we want them to do and acting in the way we desire them to. So, what are the top B2B marketing trends you need to know? Get access to B2B Forum Online 2021 + a year of PRO. Now most users would debate that Zomato is a B2C brand and quite well known for its delivery service! B2B marketing trends for 2021. It is so prevalent … Kim Davis on October 19, 2020 at 3:55 pm For marketers who are new to B2B marketing and don’t know how to employ LinkedIn for better profits and groundbreaking success, opting for paid LinkedIn marketing strategies seems like an ideal thing to do. The idea is to combine paid and organic strategies and elevate brand awareness levels, improve SERP visibility, and garner high traffic. 8. One golden rule of B2B marketing is; listen to your new customers but worship your loyal consumers. 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