I also teach at Columbia University. Adidas is still much smaller than Nike in North America. I’m Professor and Chair of the Department of Economics at LIU Post in New York. As expected, Nike has more production happening in the Americas, whereas Adidas has more facilities in Europe. For 2019, the German sportswear maker reported record earnings and revenues, driven by strong gains across all market segments. Nike, Adidas, and Humanity – Update [2020] As the giant brands they are both Nike and Adidas have invested time, money, and effort in helping make this world a better place. Compared to its German competitor, Nike’s revenue is slightly more weighted toward footwear. "Ongoing product innovation, popularity of athleisure among millennials and a great digital experience shopping through its SNKRS app makes Nike a good bet going forward,” he says. Africa forms a tiny portion of overall manufacturing for both companies. According to Soccer365, Adidas will not only sponsor slightly more, they will also sponser what are seen as better contenders, compared to its rival Nike. So what has been different about Nike and Adidas in the past, what paths are they each heading down now, and what is in store for the pair and their share prices going forward? The business is also looking to tighten relations with consumers by forming more direct connections through digital, membership, personalisation and brand experiences. IG | Sitemap | Terms and agreements | Privacy | Cookies | About IG. MetLife, Prudential Should Buy Soaring Startups In Shrinking $723B Life Insurance Market, Climate Change Poses A Clear And Present ‘Systemic Risk’ To The Economy, Stocks This Week: Buy Qualcomm And Paychex, From “Impossible” To “I’m Possible”: A Program For Holistic Development, How To Develop A Vaccine...For Your Portfolio, Policy Rx For Recession Aggravates Income Inequality, Billionaire Ray Dalio’s Son Dies In Connecticut Car Crash, Elon Musk Is Nearly $10 Billion Richer This Week With Tesla On The Verge Of Joining The S&P 500. Adidas vs. Nike vs. Earnings and sales momentum. As well as the Nike brand, the company owns Converse, Hurley, and the Jordan brand (after basketball player Michael Jordan), while Adidas also owns the Reebok brand. Adidas vs. Nike. ; An Iconic Brand with a Prestigious Legacy: Adidas has nurtured a strong and prestigious legacy and heritage over its … These production facilities predominantly produce apparel and some equipment, but no footwear is produced in the US whatsoever. North America and Western Europe are the pair’s two top regions for sales. (Photo by David M. Benett/Dave Benett/Getty Images for adidas LDN). However, Nike also has Umbro under its umbrella, which is sponsoring two teams this year – Peru and Serbia. There are 32 teams competing in total. See full non-independent research disclaimer. Although, Nike and Adidas have added roughly $7 billion to total since 2015, Adidas's growth has come at a 70% faster rate than Nike.Adidas' growth has been led by its footwear segment which has continued to achieve double digit growth driven by sales increases in sports inspired and sport performance … About: the Adidas company was started by 'Adolf Dassler' & his elder brother 'Rudolf Dassler' in yeat 1924 under the name 'Dassler Brothers Shoe Factory'. SHARE. In 2019, the Adidas Group generated 23.64 billion euros in revenue. Shares in Adidas jumped last week after it raised its operating margin target to 11.5 percent for 2020. Six cities are at the heart of the plan. 24, 2020 – NIKE, Inc. (NYSE:NKE) today reported fiscal 2020 financial results for its third quarter ended February 29, 2020.. The following chart covers the period since listing and is in euros: Ready to trade Adidas shares?